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Taking a significant step towards making tennis and padel sustainable
The basis for the ball was an important innovation: clean separation of felt and rubber of old balls. As far as we know, no other company has succeeded in this critical step. This innovation by Renewaball opened the door to the first recyclable tennis ball. It was an important breakthrough for sustainability everywhere, more so when you realise the little known but pretty huge eco-footprint of a tennis/padel ball and the vast amounts in which they are produced.
This first ball (2019) was merely a proof of concept: "Can a tennis ball be made from tennis balls at all?" Several significant improvements to the production process have led to the current Renewaball product range: replacing nylon felt by pure biodegradable felt, wool and cotton.. The Renewaball tennis ball is now ITF approved. Additionally, we introduced the first circular padel ball, which is both, IPF and FEP approved.
Behind Renewaball there is a team of experienced entrepreneurs, international marketeers and innovators, operating from a deep technical and operational knowledge of recycling processes, production and logistics and finance.
Worked at TBWA\ Worldwide for over 27 years, mainly in CRM and data and had her own agency for 8 years as part of TBWA\ before she became a board member/partner of TBWA\Netherlands. In recent years she worked at tcc global as global lead sustainability and sr. consultant innovation, where she developed the sustainable strategy and helped mature several sustainable product ranges and global brands. She is CEO and founder of Renewaball, and is particularly involved in international partnerships, global brand development, hr, finance and day-to-day business.
Has been successfully working with his digital marketing agency, hyb Media, for 15 years, serving renowned clients such as Porsche, FILA, ASICS, Decathlon, Jever, and numerous cultural institutions like the Elbphilharmonie in Hamburg. With his team, he has implemented numerous marketing concepts and campaigns for sponsors and brands in the tennis world in collaboration with tennis network partners (tennisnet.com, tennis.de, ATP and WTA tournaments, etc.). At Renewaball, he is responsible for international marketing and sales, focusing on the global development and maintenance of retailers, shops, and partnerships.
With over 20 years of experience in logistics, primarily at Kuehne+Nagel, he has built a strong track record in operational excellence and innovation, culminating in his role as Global Innovation Manager. In 2023, he transitioned into independent consulting, bringing his expertise to emerging and growth-stage businesses. He started working with Renewaball, initially focusing on returns logistics and collection network optimization. Within a year, he expanded his scope to include fulfilment operations, successfully consolidating a multi-partner setup into a streamlined single-partner model.From 2026, he will assume full responsibility for Renewaball’s end-to-end circular supply chain. His focus is on establishing a lean, cost-efficient supply chain that is future-ready, while ensuring operational excellence in day-to-day activities and shaping long-term strategic direction.
