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Taking a significant step towards making tennis and padel sustainable
The basis for the ball was an important innovation: clean separation of felt and rubber of old balls. As far as we know, no other company has succeeded in this critical step. This innovation by Renewaball opened the door to the first recyclable tennis ball. It was an important breakthrough for sustainability everywhere, more so when you realise the little known but pretty huge eco-footprint of a tennis/padel ball and the vast amounts in which they are produced.
This first ball (2019) was merely a proof of concept: "Can a tennis ball be made from tennis balls at all?" Several significant improvements to the production process have led to the current Renewaball product range: replacing nylon felt by pure biodegradable felt, wool and cotton.. The Renewaball tennis ball is now ITF approved. Additionally, we introduced the first circular padel ball, which is both, IPF and FEP approved.
Behind Renewaball there is a team of experienced entrepreneurs, international marketeers and innovators, operating from a deep technical and operational knowledge of recycling processes, production and logistics and finance.
Worked at TBWA\ Worldwide for over 27 years, mainly in CRM and data and had her own agency for 8 years as part of TBWA\ before she became a board member/partner of TBWA\Netherlands. In recent years she worked at tcc global as global lead sustainability and sr. consultant innovation, where she developed the sustainable strategy and helped mature several sustainable product ranges and global brands. She is CEO and founder of Renewaball, and is particularly involved in international partnerships, global brand development, hr, finance and day-to-day business.
Has been successfully working with his digital marketing agency, hyb Media, for 15 years, serving renowned clients such as Porsche, FILA, ASICS, Decathlon, Jever, and numerous cultural institutions like the Elbphilharmonie in Hamburg. With his team, he has implemented numerous marketing concepts and campaigns for sponsors and brands in the tennis world in collaboration with tennis network partners (tennisnet.com, tennis.de, ATP and WTA tournaments, etc.). At Renewaball, he is responsible for international marketing and sales, focusing on the global development and maintenance of retailers, shops, and partnerships.
With over two decades of logistics experience, he has built a strong foundation in operational excellence. After moving into independent consulting in 2023, he began supporting emerging and growing businesses, including Renewaball. His work started with returns logistics and network optimization and soon expanded to fulfilment, where he streamlined a multi‑partner setup into a single efficient operation. From 2026 onward, he will oversee Renewaball’s full circular supply chain, focusing on building a lean, cost‑effective, future‑ready operation while ensuring strong daily performance and long‑term strategic development.
